Marketing and Authentic Brand Management
Course Number: MBA 165
Program Prerequisite: MBA 164
Credits: 1 Credit
Your identity as a transformational business professional, particularly in the realm of sales, is this course’s starting point. Successful salespeople recognize that they are selling themselves, their company, and the customer’s best interest—not just a product or service. Guided by experts in the field who are committed to honest, authentic integrated marketing, in this course you will differentiate between your identity, your brand, and your marketing: who you (and your organization) are, what others think about you, and what you communicate about you. Finally, you will hone your ability to execute marketing analytics, plans, proposals, and presentations as tactics to support business development.
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See how Wright Graduate University helped them transform their lives.
Wright Graduate University is the most unique education I have ever experienced. In my second year of studies, I was single and living by myself; however, I barely felt lonely because I was getting so much connection, support, and nourishment from my Wright Graduate University education. Now, the person who didn’t want to be a coach, who didn’t want to be a leader, wants to be a coach and a leader who can bring what I’ve been learning to people in Japan.
Wright Graduate University has enhanced my life in ways I never thought possible. The yearning-based learning methodology has allowed me to learn more about myself and how I operate in different environments. I am a mother of two young girls, I work full-time, and I am a business partner. I, regrettably, waited two years before choosing to sign up for the master’s program thinking I needed to change my circumstances to open space for education. Let me ensure you, it will not detract from but only enhance your current life.
What I discovered at Wright Graduate University was a dimension of richness of human interaction which I had never experienced. My relationship with my clients and coworkers became enhanced by what I was learning. I could see people’s strengths and weaknesses more clearly and support them better. I had more grace for my own struggles as I learned more about what made me tick. I have never been more connected to myself and others.
My transformational leadership studies are empowering me to be a satisfied woman in business, making sure that I’m not backing down when I have a vision, an initiative, something that I feel is important that I’m going for. Because I’m looking out for each person, the whole group is successful and everyone benefits.
I have been integrating my academic research and personal development directly into my role. I’ve been able to combine my leadership with my coursework by bringing personalized examples into my assignments. Between the WGU faculty and my student cohort, I’ve received critical feedback that I’ve taken directly into my company - positively impacting myself and my team in the process.
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Accreditation: Wright Graduate University is accredited by the Distance Education Accrediting Commission, an accrediting agency recognized by the US Department of Education and the Council for Higher Education (CHEA). Wright Graduate University business programs have received specialized accreditation through the International Accreditation Council for Business Education (IACBE). See complete accreditation and recognition details here.