
Marketing and Authentic Brand Management
Course Number: MBA 165
Program Prerequisite: MBA 164
Credits: 1 Credit
Course Description:
Your identity as a transformational business professional, particularly in the realm of sales, is this course’s starting point. Successful salespeople recognize that they are selling themselves, their company, and the customer’s best interest—not just a product or service. Guided by experts in the field who are committed to honest, authentic integrated marketing, in this course you will differentiate between your identity, your brand, and your marketing: who you (and your organization) are, what others think about you, and what you communicate about you. Finally, you will hone your ability to execute marketing analytics, plans, proposals, and presentations as tactics to support business development.
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Accreditation: Wright Graduate University is accredited by the Distance Education Accrediting Commission, an accrediting agency recognized by the US Department of Education and the Council for Higher Education (CHEA). Wright Graduate University business programs have received specialized accreditation through the International Accreditation Council for Business Education (IACBE). See complete accreditation and recognition details here.